Cyclists Provide Passersby with an Unusual Visual Statement as they Support The Ride to Conquer Cancer benefiting the Alberta Cancer Foundation

Large group of identically dressed riders take over Stephen Ave Mall - between 1st and Centre Street

Media Contacts:
Kate Harbinson
T: 877 500 7545

October 22, 2009
For Immediate Release

News Facts:
  • Today at 1:05 PM a large group of identically clad cyclists descended to Stephen Ave Mall - Between 1st and Centre Street in front of the Sport Chek and raised their bicycles over their heads in unison for approximately 60 seconds.
  • The group was attempting to visually convey the "Strength in Numbers" motto of The Ride to Conquer Cancer benefiting the Alberta Cancer Foundation.
  • Similar stunts took place in Vancouver, Toronto and Montreal at the same local time today.
  • The photo opportunities are part of a broader public launch for the 2010 Ride to Conquer Cancer.
  • The Ride takes place June 26 to 27, 2010. While we are waiting on final details before we reveal the start, camp and finish venues, we can tell you that the route for the 2010 Ride will begin and end in Calgary. And what you’ve all been waiting to hear... we will not take you through the legendary winds and hills that you experienced on Day 2 in 2009.
  • The 2009 Alberta Ride raised $7 million for cancer research.
  • Since its inception The Ride to Conquer Cancer program has raised more than $40 million for cancer research across Canada.
  • Annie Ritter - participant in today's visual statement and registered Rider for 2010
    I took part in this photo today because I believe that only with strength in numbers will we conquer cancer our lifetime. Holding a bicycle over my head for 60 seconds was hard, riding 200+ kilometres in the 2010 Ride will be harder. However, these pale in comparison to the fight that those diagnosed with cancer endure. My hope is that we made a difference today by raising awareness that we've encouraged a few people to visit the website to register for the 2010 event.
  • Linda Mickelson - CEO of the Alberta Cancer Foundation
    Today's short but impactful group statement on Stephen Ave. is a metaphor for the main event - together as one we can do great things. In its first year The Ride to Conquer Cancer became the largest cycling fundraiser in Alberta and - with the statistics that nearly one in two Albertans will be diagnosed with cancer in their lifetime - it is imperative that we build upon the success of 2009 event in 2010.
  • Kerry Powell - Partner at Gowlings
    The Ride is all about impact. Today's visual statement was powerful and we need to ensure that the 2010 event is as impactful as ever. Anyone with a bike and a helmet can do the Ride. All levels of cyclists participate and are fully supported the entire time on event. It is a first class affair all the way.
About Alberta Cancer Foundation The Alberta Cancer Foundation saves lives and eases the cancer journey for Albertans by raising funds to advance research, prevention and care at the Tom Baker Cancer Centre in Calgary, the Cross Cancer Institute in Edmonton and 15 other cancer centres throughout Alberta.

Video highlights of today's visual statement